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OK,

So here's the question, and I admit that it IS a crazy one. (Since you don't know me, you may be inclined to dismiss it out of hand.)

Have you ever considered employing your digital photography skills in the pursuit of getting your message out about SUVs? I ask this question, because I have an idea for a project. Without giving you "the treatment," imagine this:

PSA (Public Service Announcement) meets consumer product commercial, except, of course, that it is all deadpan satire. One minute long (two minutes, tops) the purpose would be so-called "viral" marketing. IF it is funny enough, posted on the web enough, and enough people email it around it might get some attention. (Much like the digital shorts at www.ifilm.com.) <http://www.ifilm.com.)>

I have a germ of a script in mind. While there'd be a number of ways to do this, I'm imagining various SUV customer testimonials about why they need an SUV. These customers would all speak earnestly about the REAL reasons they buy SUVs, such as:

1) Woman wants to keep up with the Joneses

2) Guy thinks chicks dig 'em

3) Guy is insecure about his, uh, shortcomings

4) etc.

If you ever consider doing it, I'd love to help/give input, whatever. Believe it or not, there might be a way to get funding/a grant from one of the environmental organizations for this. If so, it might help ensure yet another place to post this.

Totally crazy, I know. But if you ever consider doing it, I'd love to help/give input, whatever.

- jonathan

hi Jonathan:
today's kind of hectic too - taking my wife away for the weekend and wrapping things up at the office. your idea is awesome. i've thought quite about about producing spoof ads and some fun flash animations. i want to do a twisted version of that old trucker's song called "convoy" - but it'd be a shoppin convoy - "breaker breaker 19 - mountaineer mama east bound to blue light special, you got your ears on?, Ten four tahoe jane and stoppin for a cafe mocha on the way" let them truckers roll, 10-4! it would be great to post some spoofs too like the psas you mentioned - we have the facilities to produce them. hey, do you know anything about what it costs to rent one of those highway billboards? how cool would it be to put a big old gaspig billboard up next to the 405!
all the best!

the Pig
www.gaspig.com